International Paper Launches 'Down to Earth' Website

Memphis, Tennessee-based International Paper (IP) launched www.down2earthonline.com, a new company website featuring information from the well-received Down to Earth educational series of brochures. The series covers the most important environmental issues and trends in the paper and printing industries and uses facts gathered from reputable sources to address many myths and misperceptions surrounding paper and the environment. For convenience, there is a Media Center tab with banner art and linking instructions to make it easy for customers and other key stakeholders to use the new website to help supplement their own environmental message.