Down to Earth

Paper and electronic media can co-exist even in a more environmentally friendly tomorrow, despite popular misconceptions.

Well, according to Memphis, Tennessee-based International Paper's brochure "Pixels vs. Paper: Are pixels greener than paper?," they can.

"The piece highlights carefully examining the larger picture and that both pixels and paper have a place in the future," said April Bryan, brand manager for International Paper. "By linking paper with the efficiency of electronics, we can streamline our communications and help maintain the best environmental balance possible."