iPROMOTEu, Wayland, Massachusetts, has hired Laura High as vice president of marketing. High will be responsible for leading iPROMOTEu’s marketing team and overall marketing strategy to enhance the affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools.
She will also provide oversight and guide the execution of a consistent brand strategy that communicates iPROMOTEu’s value proposition for internal and external stakeholders.
“I have had the pleasure of working directly with Laura for many years, and can attest to her seasoned business acumen, innovative approach to marketing and branding, and her ability to produce results,” said Lori Bauer, iPROMOTEu senior vice president of affiliate sales and support. “I am confident she will bring tremendous value to our iPROMOTEu affiliates as we continue to focus on expanding our marketing tools and resources.”
High brings to iPROMOTEu more than 20 years of marketing experience in the promotional products industry, including Koozie Group, formerly BIC Graphic. She has an extensive background in digital and print marketing campaigns, website and e-commerce implementations, public relations and communications. High has also led the creation of multiple award-winning marketing promotions and advertisements.
“While working on the supplier side of the industry, I have had the opportunity to collaborate with iPROMOTEu for many years," High said. "I have always admired their leadership team and their thoughtful approach to ensuring the success of each affiliate in their network. I am in the fortunate position of leading their already-strong team of marketing professionals, and am excited to introduce new solutions to support every iPROMOTEu affiliate.”
The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo.