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There's also something to be said about a technology that attracts industry giants Amazon and Apple. Last summer, Amazon launched its own 3-D printing store boasting the tagline "Shop the Future." Apple, on the other hand, has been quietly filing patents pertaining to 3-D printing.
While this is all fascinating stuff, is there a place for 3-D printing in the print and promotional products industry? Jim Corliss, owner of Braintree Printing, Braintree, Mass., seems to think so. "To some extent, we service the creative world, so 3-D is just another aspect of servicing creative people," he said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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