"End-users have been converting from continuous forms to laser forms for years. This trend will continue, but we have completed cost analysis for distributors to help them educate their customers. In some cases, the numbers clearly state the end-user will save money with a laser product. In other cases, the numbers clearly state the customer will end up spending a significant amount more after conversion," Osterloh said. "Since we produce both continuous and laser forms, we are somewhat neutral when it comes to the customers' choice. We do want to make sure that they have all of the information necessary. If an end-user converts to laser, and then the cost to 'complete' those laser forms ends up costing them more, we've failed at our jobs within the supply chain (supplier-manufacturer-distributor)."
- Companies:
- Ennis
- Integrated Print & Graphics
- People:
- Doug Marecek
- Steven Osterloh
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.