Blending the Old With the New
TransPromo has received a lot of attention recently as industry pundits highlight the benefits and vendors promote solutions. There are great potential benefits to be gained, but will the current economic conditions slow down or accelerate a move to TransPromo? As a consultant working with many clients on solving both business and technical problems, I regularly think about the current challenges and opportunities in the transactional and the direct mail industry. TransPromo is not a luxury; it's a strategy to help deal with the current economic situation. Now more than ever, mail-based, and indeed all, communications need to become more relevant and cost-effective.