marketing & sales: Optimal Power
Do you keep the content on your website's pages fresh and up-to-date?
If nothing has changed on your web pages, the search engines will skip them. However, if the search engines see that your pages have changed, they have a reason to re-index them, and you get a new chance to move your web pages to the top of the search engine results. Therefore, are you tweaking your various web pages regularly, making minor changes and updates where needed?
Are you adding new pages to your site that include in-depth content related to the most popular relevant keywords and phrases?
Are you avoiding the dirty tricks of search engine optimization?
The search engines want their users to find relevant results when searching. So they frown on—and usually figure out—the sneaky tricks some companies are using to try to get their web pages to appear at the top of the search results.
When the search engines do figure out the tricks being used, and they will, they will change their search results criteria or remove the offending websites from their directories altogether.
So play it straight, focusing on including relevant and popular keywords and phrases on your website, getting links from other relevant and popular sites, and refreshing your content frequently.
By M.H. "Mac" McIntosh, CBC
M. H. "Mac" McIntosh, CBC, is a business-to-business marketing consultant and publisher of the newsletter: "Sales Lead Report." McIntosh also teaches university-level courses in sales and marketing, direct marketing and telemarketing, and conducts seminars and workshops for leading corporations and associations around the world. He can be reached at (800) 944-5553, firstname.lastname@example.org and by visiting www.sales-lead-experts.com.