It Pays to Serve the Financial Market
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"Distributors new to the market need to understand there is a separation between a bank and a credit union. They are two different channels," remarked Jim Staricha, national sales manager for Northstar, a division of Ennis located in Brooklyn Park, Minn. "For example, banks have customers who use personal checks, while credit unions have members who utilize share drafts," he explained. "If a distributor goes into a credit union and starts using bank language, it could be very embarrassing."
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