It Pays to Serve the Financial Market
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Distributors already serving end-users in the financial market can beef up profitability by seeking out new, innovative, value-added products to introduce to the account.
Marvin Makofsky, president of Long Island, New York-based Conformer Expansion Products, suggested educating customers about a secure and cost-effective solution for mailing out personal checks. "A major issue for check printing companies is the lack of security when mailing out personal checks in the traditional box-design packaging. Everyone knows what is inside of that box, which makes it vulnerable to theft," he said.
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