It's All About Access
Spend some time with the American Business Forms folks at their annual meeting and you can't help but be impressed. They're a nice group of people who are well-prepared for a bright future.
ABF has leveraged its position as one of the largest distributors to gain access to products which broaden the company's scope. Not only are promotional products a good fit in addition to forms, labels and tags, but on the exhibit floor at ABF's meeting, you could also find packaging materials, office products, janitorial supplies, music CDs and statements, direct mail and workflow solution providers. Individual ABF associates can sell any of these products. Other large distributors, such as SFI and ProForma, are similarly positioned.