It's Distributors Vs. the Desktop
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Distributors can prevail over printer technology to increase cut sheet sales
FOR YEARS NOW, the underlying story in the cut sheet world is one of man against machine. As end-users entertain ideas of saving money by churning out forms on high-tech laser printers, they are depriving distributors of cut sheet business. In essence, distributors are fighting against the desktop—a situation causing some to push cut sheet promotional efforts further down the priority list. And, recent advancements aren't helping.
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- Wise Business Forms
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