It's Distributors Vs. the Desktop

Despite the seeming rise of printer technology, profits still exist for distributors as do opportunities to convert laser printer users back to the purchasing world. "It's just more cost-effective to purchase cut sheet products through a distributor," said Rick Pasco, salesman for Data Papers, Muncy, Pa. "When end-users factor in the time, the cost of toner, maintaining inventory and everything else that goes along with creating their own forms, they soon realize it takes a lot of time, energy and money to do it all in-house. Distributors can focus on this fact to win back cut sheet sales."