IWCO Adds Xerox Digital Equipment

IWCO Direct, a leading national provider of direct marketing solutions, has bolstered its full-color, variable-data digital print capacity with the installation of a new Xerox iGen4 at its Chanhassen location. This installation continues to grow IWCO Direct's platform-wide digital print capability and capacity.

IWCO Direct has aggressively built its digital capabilities in recent years. Digital equipment is vital to managing and producing complex, highly targeted direct marketing communications packages, which are enhancing open rates and engagement levels. The iGen4 provides even greater color consistency than IWCO Direct's versatile, high-quality iGen3 digital presses that have been installed at the Chanhassen and Warminster, Pa. facilities.