IWCO Direct Installs Three Barcode Sorters

IWCO Direct, a national provider of direct marketing solutions, demonstrated its commitment to creating value for direct mail customers in the area of postage optimization and distribution with the installation of three Siemens Paramount delivery barcode sorters at its Hamburg, Pa., facility.

The installation brings a total of five delivery barcode sorters to the Hamburg facility, which help customers reduce postage costs by commingling mail into common mail trays and are designed to sort the most difficult mail pieces required by today's leading direct marketers.

This installation is the next phase in creating a common production platform across IWCO Direct's national footprint to allow customers to leverage IWCO Direct's volume and industry-leading postal strategy to maximize postage savings.

"With postage costs a continuing concern for direct marketers, we remain committed to having the best and most sophisticated postal strategy in the industry," said president and CEO Jim Andersen. "The installation of these Siemens Paramount delivery barcode sorters shows our focus on providing customers not only with the lowest postage costs, but more predictable in-home delivery dates and increased response rates for their customer acquisition, loyalty and engagement programs."

The Siemens Paramount delivery barcode sorter provides a throughput of up to 62,000 mail pieces per hour, with net speeds approaching the mid-40's depending on the particular package. It is unmatched in speed, accuracy, versatility and reliability.