Jack Nadel International, Los Angeles, has rebranded as Nadel. The name change and rebrand reflect the evolution from promotional marketing company to a complete, in-house agency of talent and brand promotion.
“The world is changing, and we’re positioned not only to stay ahead but truly bend the industry into what it has always needed to become,” said Debbie Abergel, chief strategy officer for Nadel. “Our elevated brand, new headquarters and positioning is just the beginning of our vision.”
Nadel was one of the first companies in the world to focus exclusively on branded merchandise. Since its founding in 1953, Nadel has expanded into custom product development, digital storefronts, fulfillment, global distribution and more. Its client roster includes household names such as Meta, Netflix and Tesla.
Partnering with Ludlow Kingsley, a boutique branding agency also based in Los Angeles, Nadel sought to balance its industry leadership with a refined and re-energized look to stand out in an increasingly competitive field.
“The space of branded merchandise stands at a crossroads,” Abergel said. “Our eyes are focused on a future that meets our internal beliefs and pushes past boundaries. Made with Nadel never held more promise than it does at this moment.”
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