Jaguar Land Rover Selects InnerWorkings Inc. for Global Marketing Execution
InnerWorkings Inc., Chicago, announced a new global program with luxury automaker Jaguar Land Rover Limited.
Under a multi-year engagement, InnerWorkings will assume responsibility for the procurement, production and distribution of highly visible, branded materials for Jaguar Land Rover. Leveraging its proprietary technology platform to procure and manage the marketing supply chain across a wide range of global sourcing hubs, InnerWorkings will lower costs for Jaguar Land Rover while maximizing quality and speed to market.
"InnerWorkings' proven model perfectly aligns with Jaguar Land Rover's multi-faceted marketing platform," said Eric D. Belcher, CEO of InnerWorkings. "Our ability to streamline and centralize marketing production on a global scale—while increasing efficiencies and driving savings at the local level—will yield great returns for Jaguar Land Rover."
For more information, visit www.inwk.com.