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Promo%20Marketing <%2Fspan>Top%2050%20Distributor%20with%20annual%20sales%20totaling%20$286.4%20million,%20Deutsch%20and%20Bensussen%20continue%20to%20cement%20the%20relationships%20between%20people%20and%20brands.%20And%20to%20think,%20an%20interest%20in%20sports%20marketing%20made%20it%20all%20possible.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fjay-deutsch-discusses-promotional-industry%2F" target="_blank" class="email" data-post-id="1405" type="icon_link">
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BDA's story begins in the early ʼ80s when the two childhood friends bought, sold and traded collectibles such as sports trading cards and hydroplane buttons. Where most saw a hobby, Deutsch and Bensussen recognized unlimited potential. They started to look at the bigger picture and, in 1984, co-founded Sports Marketing Inc. Instead of providing isolated merchandise needs, Deutsch and Bensussen focused on creating integrated programs.
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- People:
- Eric Bensussen
- Jay Deutsch
- Places:
- Woodinville, Wash.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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