Keep the Web on a Personal Level

Distributors discuss how to profit from Web strategies without losing sight of the importance of their personal relationships with clients.

There is one common thread shared among distributors when it comes to their Web sites. Regardless of whether a site is managed in-house, is outsourced, is in the process of being developed or is well-established, distributors are adamant that e-commerce does not take away from cultivating lasting relationships with customers.