Keeping it All Together
The binder and presentation folder market is following new trends
By Barbara Bucci
According to manufacturers, the market for folders and binders--two products that herald the production of more paper--remains stable and growing.
"Even though we're supposed to be living in a paperless world, there is still a lot of paper material being distributed. That material needs to be housed in some way. A folder is an ideal solution because it encourages people to retain the material," said Carol Ribol, executive vice president of Pittsburgh-based Filmkote.
Charlene Massing, president of FSI Products, Aurora, Ind., sees the market more in terms of change. "There are many competitors who are doing the standard 9x12à folder. Our expertise is in designs that are more difficult to make and are geared precisely to what the customer wants," Massing said.
Manufacturers report that distributors are placing more orders for binders and folders with greater storage capacity, different paper weights for folders and a variety of new colors and graphic techniques.
Although manufacturers welcome these requests and can easily accommodate them, they believe that distributors should know how to communicate the associated costs to clients.
"The art for these pieces is changing and becoming more sophisticated," noted Monica Poole, vice president and COO of Ellingsworth In-dustries, Chicago. "They must realize that not everything that can be conceived in a computer can translate to production on paper stock."
FSI's latest product, the frame folder, was developed for widespread use after multiple orders were received. It features a clear window in which a printed piece of paper or a photo can be inserted.
"The window has a backing piece that shows you how to put it in," said Massing. "When you open the folder, you have a standard product with two pockets and your piece is glued inside the window."