Read on as Mullaney talks shop and shares his thoughts on the industry.
Print+Promo (P+P): How do you set goals for your business?
Kevin Mullaney (KM): My goals at Pacific Data Forms and our other companies [Team Print Media LLC and Speedflo LLC] are growth and gains in efficiency, both of which are closely tied to each other. We are always looking to grow our sales and we feel the best way to do this is to partner with clients and present them with an overall package that works well for both parties and isn't always limited to price. Efficiency is important to us, as it allows us to be competitive in today's ever-changing market. We feel that if we are not efficient, our competitors will have an advantage over us and this can hinder our ability to grow.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.