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Bad Habit No. 1: Failure to listen
To keep customers happy, you first have to know what they want. Rather than telling them what you think they need, it's best to sit back and listen to what they have to say. "I think the No. 1 big mistake is not being a good listener," said Rosalie Marcus, The Promo Biz Coach, proprietor of www.promobizcoach.com, Jenkintown, Pa. "No one is interested in you. They're interested in how you can help them." She recommended researching prospects before calling on them, so you are prepared with compelling questions for your first meeting.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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