By
Lisa A. Lori
and Esq.
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Promotional product merchandise that includes popular company trademarks (such as names and logos) is big business. Trademark licensing deals can be very lucrative, not only from the income they generate, but in building brand recognition. However, licensing deals, like the USPS' arrangement, can involve many legal land mines. Before jumping into a licensing deal or simply popping a logo onto a product to sell, here are some important points to remember.
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- People:
- Lisa A. Lori
- Places:
- Cleveland
Lisa A. Lori
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