Kodak Hires Global Segment Director
Chris Lyons, a publisher in the graphic arts industry, has joined Kodak as global segment director to ensure the company's solutions address customers' specific application needs.
Recognizing that each major market segment demands a targeted, unique approach to deliver the right integrated solutions and capture the exciting growth and revenue opportunities, Kodak selected Lyons for his broad experience and expertise in virtually every key segment.
Lyons' position at Kodak was created to oversee activity in the six primary segments of the graphic arts industry: commercial print, publishing, packaging, data-driven printing, enterprise, and photo products. Within these segments, Lyons is responsible for maximizing investments in marketing, advertising, messaging, and online activity around the world.
"The segment approach to the market makes a lot of sense today," observed Lyons. "Printers and marketers need a partner who understands the trends and challenges in each area-one who brings expertise and solutions that will help them succeed and grow their businesses. I'm excited to join Kodak and to direct our activities in these various segments and ensure that we are serving the needs of our customers."
For more information, visit www.kodak.com.