Kodak SONORA Plates to Save an Estimated 265 Million Liters of Water in Next 12 Months
Kodak's SONORA Process Free Plate technology could lead to impressive water savings for the commercial printing industry. The forecast is based on new adoption data for the process-free plates, which remove the need for a plate processor in the prepress stage of a print operation. KODAK SONORA Plates eliminate the need for water to process plates before they are put on the press, setting a new standard for responsibility in prepress in terms of water conservation. Based on sales projections, Kodak estimates that in the next year, use of SONORA Plates could be directly responsible for saving up to 265 million liters of water.
Despite estimates that only one percent of the world's water is suitable for drinking, industry and agriculture, water scarcity has long been considered a problem relegated only to specific locales where climate or geography limit access to clean water. However, it's now predicted that even water-rich nations such as the United States could see a water scarcity crisis in 30 percent of its cities in the next four years, and Brazil, the world's most water-rich nation, faces water supply deficits of more than 80 percent. Both an increase in demand from growing populations and a lagging water treatment infrastructure in emerging economies contribute to the spread of this global issue beyond traditionally water-starved nations. Water conservation has become a priority that every industry needs to address.
"In the print industry, it is our responsibility to save resources where we can and continually consider where we can use technology to best minimize the drain on those resources," said Rich Rindo, general manager of Kodak's worldwide graphics marketing organization. "Allowing printers to take water use out of the process entirely introduces a new era of sustainability in platemaking. Apart from the chemistry and energy removed from the prepress process, the water savings alone is enough to make printers think twice about the impact they're having on the environment with their operations."