Kodak’s MarketMover Services Program Adds Targeted Sales Modules for Finance and Education
To help print service providers expand and grow their digital print businesses, Rochester, New York-based Kodak launched new vertical market programs in its MarketMover Targeted Sales Module (TSM)—the financial services and the education TSMs. They join four existing modules—manufacturing, retail, advertising and marketing agencies and existing customers—and are designed to support Kodak NexPress digital production color press users in sales and marketing efforts, capturing new business and driving new revenue in a variety of specific vertical markets.
For each vertical segment, the individual TSM offers an overview of unique business issues in the market, and provides customizable integrated cross-media campaigns to help market and sell application-based solutions addressing the challenges of the particular vertical market. The individual TSMs include direct marketing programs, brochures, presentation and sales tools, personalized URL templates, links to an online prospect database, an active list and contact information of all relevant major publications and trade shows, as well as an online portal for the customization of marketing and sales tools.
Because many printers today lack the internal marketing resources necessary to identify and capture new business in vertical markets, the MarketMover Services program is a critical asset in the marketing toolkit of a growing print-for-pay business. For example, the strategies and content of the financial services TSM help print service providers address the business needs that financial services firms have with new customer acquisition, customer retention and cross selling, and cost reductions from streamlined business processes. The education module is designed to address recruitment, fund raising and event marketing, by helping with programs such as customized collateral and student welcome kits, campaign microsites, personalized sales programs and event marketing kits.
To extend the value of the MarketMover TSMs, customers can choose from several optional services available through Marketing Mentors, a provider of strategic sales and marketing support to corporations engaged in cross media applications, including print, direct mail and the Internet. For e-marketing, participants can select a custom landing page, automated sales routing or personalized URL capabilities. Print providers can also create a complete corporate identity package to promote their companies.