Kodak’s MATCHPRINT Monitor Proofing Strengthens Customer Relationships

A round-the-clock operation with national and international clients, St. Louis-based Colortek is saving time and reducing labor expense while maximizing productivity through monitor proofing. The company selected Kodak’s MATCHPRINT Virtual Software to meet deadlines and strengthen collaboration between all levels of production, shortening the review and approval processes on most jobs from eight to two days.

“We have lowered our consumable expenses by greater than 20 percent, and have saved equally in time spent on production,” said Rich Reichert, president of Colortek. “Even more impressive, though, is that we have improved accuracy and maintained consistency from proof to proof and day to day.”

Kodak’s monitor proofing solutions extend color process control throughout the workflow, and users can view contract-quality proofs online at their convenience. The production benefits of monitor proofing extend across the supply chain to the external creative and printing processes, helping Colortek gain dozens of clients, including retail giant Gordmans.

“Colortek has surpassed our highest expectations of quality, customer service and pricing. The MATCHPRINT Virtual Proofing System has dramatically increased our production efficiency,” said Christa Northcutt, Gordman’s marketing production supervisor. “Since introducing the MATCHPRINT Virtual Proofing System into our production process, we have increased our number of pages, yet experienced a cost savings of 23 percent. The MATCHPRINT Virtual Proofing System has revolutionized our production process, and Colortek has been invaluable in introducing innovative and efficient technical tools. I can’t imagine doing my job without them.”

In addition to accuracy, consistency, lower cost and more efficient production timelines, MATCHPRINT Virtual Software provides the added incentive of accountability, with annotations and approval processes handily incorporated into the image itself. Such technology allows Colortek’s clients to digitally mark up their files, log corrections and use side-by-side comparison as a quality checkpoint to ensure that revisions were made.

“Not looking at a paper proof has been a tough transition for some clients,” said Reichert. “But in today’s business environment, cost and time accountability have forced a migration to newer, more efficient proofing systems. Once this technology is embraced, it’s like a light turns on, and clients can’t believe they waited so long to start using such a beneficial method.”

For more information, visit www.kodak.com.