I Think I Can

You can run, but you can’t hide. There’s no escaping [cue dramatic music]: The Recession. Had enough of the media’s fear-inducing headlines? Like it or not, this is reality—and not just for the printing industry. But that doesn’t mean suppliers and distributors have to close their eyes and wait for miracles to fall in their laps. Instead, major label manufacturers are licking their economic wounds with diversification, new product offerings and a new optimism that’s speckled with realism. But manufacturers admitted they had to take a hard look at where their business has been and where it is heading before they could embrace the future and its possibilities.