Label and tag opportunities show promise for 2014

By Elise Hacking Carr

FAST TIPS

Stuck on selling tags and labels? Here are three no-nonsense tips courtesy of Sandy Brown, plant manager for New Dimension Labels – a Graphic Dimensions Company, Austell, Ga.:

1. Listen. Understand that you aren’t selling anything. As a distributor you are partnering with the end-user to improve production efficiencies, improve product awareness and help them capture more of the market share. By listening, you can hear if they have current issues in either the production or final outcome of their product. Too many sales representatives are just looking for the sale instead of understanding their client’s needs.

2. Utilize your supplier’s expertise. At New Dimension Labels we are partnering with our distributors to help them partner with their client. It’s a team effort that goes a lot farther than writing a purchase order. The distributor doesn’t need to know everything about labels, as we are their technical resource for any of their label and tag needs.

3. Be relatable. There are tons of sales representatives out beating the street. By having an upbeat and friendly personality coupled with listening and having the backing of a great supplier, you will have the upper edge and great success.

After a year fraught with industry shake-ups, government red tape and global strife, many are turning to 2014 for hope. For distributors, hope translates to stability and profits—both of which can be found in the label and tag market. Just ask Sandy Brown, plant manager for New Dimension Labels – a Graphic Dimensions Company, Austell, Ga.