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Certain printing processes are also creating opportunities for distributors. John Shanley, president of Labels West, Woodinville, Wash., pointed to flexography as one example. Because of advances in press design and plate making technology, the quality of flexo printed products has grown exponentially compared to just a few years ago. As a result, customers are afforded more flexibility in what they choose to print on their label, giving distributors an easier sell, Shanley said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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