SOI Labels and Tags: Satisfaction Guaranteed
PP: What do you think the biggest changes will be this year? What will drive them?
MC: The biggest changes I expect this year will be with digitally printed labels and digital solutions for short run jobs. I expect most label and tag converters to have a digital solution or a plan to acquire a digital solution by the end of 2011. There are more and more options for digital presses and finishing systems coming on the market every year. The initial investment costs have come way down in the past few years. Customers are demanding shorter and shorter runs to avoid holding inventory and also to avoid obsolescence. So, we are already adapting to these changes as we see runs getting shorter and shorter. Within the next year or two, having digital printing capability will no longer be an advantage; it will be a necessity.