Vaughn Gordon, Continental Datalabel sales manager, suggested that distributors go after transcription applications. "In hospitals and medical offices, doctors transcribe their notes to computers, then print them out on labels that are put on the patients' charts," he said.
Fulton noted that Continental Datalabel is seeing an upswing in orders for CD and DVD labels, especially since the cost of recordable and rewritable CDs has plummeted. They are big sellers because "everyone is now duplicating CDs—that's one of our bigger sellers," she said. Applications include data storage and music recording on the CDs and DVDs. For instance, Gordon explained that church and school choirs, as well as local bands, are good markets for the products. "They may only sell a few dozen or 100 CDs or DVDs at a time, and they like being able to generate labels on demand instead of ordering thousands," he said.