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In addition, Transcontinental is focusing on a heightened use of color and affixed products in manufacturing direct mail pieces, while trends in commercial printing continue to revolve around color, graphics and layout.
"To capture colors to full ad-vantage, the highest grades of stock are being used," Dennis observed. "And varnishes are very popular—spot glosses, dull varnishes and aqueous coatings are employed to create specific effects."
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