Leave It to Labels for Creative Solutions

Gerlach explained that, in general, Gill Studios refers to flexographically printed paper substrates intended for short-term, indoor applications as labels, and the more durable, screen-printed poly and vinyl products typically used outdoors as decals. "However, a harsh, indoor industrial environment requires the durability that screen printing provides. Flexography, on the other hand, is beginning to offer greater longevity, although still not matching that of screen printing. And, as ink technology advances, substrates other than paper are being used in flexo processes," he added.