executive perspectives: Choose Your Adventure
A lot has been said on the art of selling. It's a topic that some aspiring entrepreneurs frantically Google, hoping to find all the answers in a punchy how-to article. Others find those answers within. Take Lee Giles, for example.
"From a young age, I was able to develop strong relationships and build teams around those relationships," Giles recalled. He later learned how to leverage the trust and camaraderie he so naturally built over the years to get ahead in his adult career. But the red tape and indecision, perpetuated by what Giles referred to as "committee mentality," became too much for the high-energy executive.
"I wanted to work in an environment in which I could be faster to respond to selling opportunities, nimble enough to change course as soon as it was necessary, and be in control of my own destiny," Giles said. His solution? Start up his own business.
Giles currently serves as owner of Brand Keepers, a full service advertising specialties company based in Richardson, Texas. Read on as he shares his thoughts on the industry.
Print+Promo (P+P): How do you set goals for yourself? For your business?
Lee Giles (LG): Goal-setting is high priority for me. I'm very transparent with my team as it relates to our short-term and long-term goals. If they can see what I see as it relates to our future, then I feel like everyone is vested in the outcome. I'm currently putting in place more people, processes and equipment to assist us with achieving our goals more efficiently. This will help with accountability as well.
P+P: How does the economy continue to affect the industry?
LG: Of course the economy will continue to affect our industry as a whole; however, the cream of the crop will always maintain and continue to grow. I mean this with the most respect to my fellow business owners that find their niche and can adjust and adapt to what the economy bares. As long as you can stay nimble, keep overhead down and don't blame the economy (stop with the excuses), you can find the sales.