Life Experience Puts Lewis On Top
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"The secret to success is to look at projects through the eyes of the client's target market," said Lewis. "Distributors may find that the design will be something they wouldn't prefer, but if it speaks to the target market then distributors have to design for its taste, not their own."
Putting these words into practice may often prove difficult, but not for Lewis because he has marketing in his blood. Born in Queens, N.Y., and raised in San Jose, Calif., Lewis began helping his mother with her marketing firm at the age of 14. By 19 years old, Lewis was working for his mother, helping her manage target market campaigns for the banking industry in Southern California.
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