Lisa Butler to Join Printco Inc. as Client Growth Specialist

Lisa Butler

Printco Inc., Omro, Wis., has hired Lisa Butler as the company’s new client growth specialist. Printco Inc. is a third-generation trade printer, and Butler represents the first non-family salesperson in the company’s nearly 60-year history.

In her new role, Butler will lead Printco Inc.’s sales process with distributors and resellers through trade shows, joint sales calls, educational training and webinars.

“As the products and services offered by Printco Inc. have evolved and expanded, it has been a struggle to keep our distributors up to date on all our new developments,” said Phil Sperling, president and CEO of Printco Inc. “They deserve someone fully dedicated to discussing ideas for growth in print sales and taking time to educate new and seasoned sales reps. Lisa brings to us a rare combination of a passion for new applications and technology of print and marketing, significant industry experience in traditional print, and a clear understanding and appreciation of our distributor/trade printer marketplace.”

For more information, visit www.printco.com.

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