Approximately eight years have passed in the 21st century, and the United States has already endured multiple major catastrophes. The government responded to the September 11 attacks with an ongoing war on terror; natural disaster manifested in the form of Hurricane Katrina; and global warming became more than hype, with unknown consequences lingering in the balance.
Now, consider more commonplace tragedies: life-threatening illnesses, premature death, car accidents, theft and property damage. With an estimated life expectancy of 77.8 years, according to the National Center for Health Statistics, chances of experiencing one to all of the above remain high. Because insurance representatives are often associated with these misfortunes, they have been deemed the “harbingers of doom.”
To succeed in this particular market, a “protect-yourself-at-all-costs” attitude must be sold to potential customers. But, while sensitive topics should be handled with care, salespeople can add a positive spin to their pitch through a little creativity. Think the Geico cavemen (pre cancelled prime time series) or the infamous computer-generated gecko.
From light-hearted promotional items to colorful forms and strategically designed envelopes, insurance products are no longer necessarily associated with the drab and dreary. To get distributors started, the staff of Print Professional has included a sampling of items initially featured in Promo Marketing magazine, our sister publication, and the Who’s Mailing What! Archive.
Remember, uncertain times don’t have to be hard times.
The general-purpose First Aid Outdoors Kit from Ready4 Kits contains a variety of items—including bandages, ointment, antiseptic swabs and adhesive tape—to treat minor injuries. Available in black, red, camo and royal blue, the kit has a 5x3" imprint area.
Graphco’s Transparent Calculator is a welcome and handy addition to any desk. The item comes in blue, green and red (shown). It has a 11⁄4x3⁄4" imprint area.
The Collonade Twist, from Leed’s, features a twist-action mechanism. Its standard European black ballpoint ink cartridge distinguishes the item for even the most discerning customer. The pen comes in black, blue and silver. Decorating options are available, such as colorprint, laser etching, laser etching initials and laser etching name.