LVCG Receives Master Printer Status

Las Vegas Color Graphics (LVCG) recently received its G7 Master Qualification by IDEAlliance. LVCG is only second printer to have earned this status in the state of Nevada.

G7 Master qualification indicates that Las Vegas Color Graphics has calibrated its equipment and systems to G7 gray balance and neutral tone curves and is capable of delivering G7 proofs and print products. G7 press calibration technology assures a visual match from proof to print on every press run.

The G7 Master certification mark means the company "uses the most modern technology, techniques, proofing and press controls, and standards required to produce a close visual match from proof to print," according to IDEAlliance, which manages the specification and the qualification process.

"The G7 Master Printer status ensures our customers will benefit from the highest level of color management available and is the seal of approval that lets our customers know Las Vegas Color Graphics has successfully achieved the necessary training, testing, and auditing requirements. Print buyers, ad agencies, and franchise companies can be assured when purchasing marketing collateral or direct mail pieces that brand imagery will consistently remain the same throughout all projects," said CEO Tim Scheffler.

For more information, visit www.lasvegascolor.com.