Stay on Message with Mailers
For distributors, the key to mailer sales is providing ideas that make end-users successful. A little patience and perseverance throughout the selling cycle don’t hurt, either. Mailers, after all, are not exactly a cut-and-dried type of sale. There can be aggravations along the way and a significant investment of time to coordinate materials, as well as the various approvals, revisions and final proofs the products entail. But in return, distributors can be rewarded with repeat orders and healthy profit margins.