Traffic Control
Navigation strategies along the super-highway turn visitors into buyers
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For a website that helps attract B2B leads and moves prospects from simple awareness to serious consideration, follow these seven strategies.
1. Purchase the book “Don’t Make Me Think” by Steve Krug. It’s a quick read, yet full of helpful hints and ideas to make your website user friendly. It’s available at most online bookstores and at Krug’s website, www.sensible.com.
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