Make A Lasting Impression
Jenno Morson, sales manager for San Francisco-based Advertising Binder Company, explained that binders account for approximately 40 percent of the company's business, while folders comprise nearly 10 percent. The remaining revenue comes from related products, including tabs and custom packaging.
Hotels, banks, computer companies and retail establishments are some of the industries that use folders and binders, according to Morson. He noted, "There is a decline in generic stock folder and binder sales. For quantities of 500 and fewer, people can get what they need at an office stationery store." However, Morson noted that the demand for customized folders and binders is growing. "Customers are looking for innovative ideas that offer customizationsuch as die cutting or foil stamping," he explained.
- Places:
- San Francisco