Make a Big Deal Out of Combo Products
Still, form/label combinations have so much to offer that it would be unfortunate for customers to consider a distributor for only three or four particular products. Taking a single-ply continuous form or cut sheet and adding a label or card can be of tremendous value to the organization.
This value can lead to a significantly stronger customer/distributor bond. "And," said Miller, "a happy customer is not inclined to shop around."
By Maggie DeWitt