Make the Grade with Education Sales
Printed products bring profitable returns for distributors in the education market.
Whether it is forms, commercial printing or promotional products, the education market offers distributors a variety of avenues that will ensure outstanding profits.
"On the university level, I have sold everything from cut-sheets and application forms to en-velopes and letterhead," said Greg Linhardt, senior account representative at Best Business Systems (BBS), Bowling Green, Ky.
When it comes to this market, however, BBS—part of the International Business Solutions Alliance (IBSA) network of distributors headquartered in Bowling Green and headed by President Paul Keith—has found its niche in commercial printing. The company provides catalog, invitation and brochure printing for several departments at Western Kentucky University (WKU) in Bowling Green. Said Linhardt, "We do brochures for the university's intramural sports department. They send these brochures to students to try to generate interest in the program."
The company is fairly new to the commercial printing arena, only supplying WKU with commercial printing since 2002. "We were somewhat behind the times," said Linhardt. "Our branching into commercial printing is a direct result of one of my customers encouraging me to learn the process because the industry was moving in that direction."
Indeed, technology is the wave of the future. Linhardt said that he has received a fair amount of business as a result of leads from the Internet. "Online activity has had a positive effect on our business," he said. "In our experience, whenever a company e-mails a promotional special for a product to the departments that we service at the university, because of our relationship with them, the department then places an order with us."
Linhardt said that BBS has been treading new waters with its current assignment to provide WKU with tickets for an upcoming on-campus event with comedian Dave Chappelle. The university enrollment averages 18,000 students per semester. "Selling tickets to the university for the show is probably the most unique thing that we have done," he said. "They asked us to supply them with the tickets for the event, and we have been successfully able to do so." He added, "This is the first time that we are venturing into this type of arena, and we are very excited about it."