Image is Everything
Make a lasting impression with attractive presentation products
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When it comes to presentation products, Doug Campbell, director of sales and marketing for the Ste. Genevieve, Missouri-based Silvanus Products, agreed it’s all about getting noticed. Campbell noted that material and decoration/art design are what make a presentation product stand out. “The expanded supported materials we use for our seal-cut binders are all derived from the upholstery industry. So, colors change each year as well as patterns and embossing,” he said. “Our specialty decorating technique is still a silk screen or foil combination deboss. We also have a newly-decorated technique called Iceprint, which is essentially multiple hits of silk screening and [it] creates an embossing effect.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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