Make sure envelopes are opened every time with Brandelope

By Elise Hacking Carr

Are you looking to enforce brand presence and guarantee your products are opened every time? If you want to make a wonderful impression on potential clients, this month's mystery product can help.

Check out the following clues to guess this item:

• The item measures 121⁄2x10".

• The item was featured on a popular daytime  talk show.

• A customer's logo can be imprinted in four-color process digital print.

mystery product revealed

Headquartered in Fenton, Miss., Brandelope was introduced to the promotional products industry in 2009 as a new way for customers to market themselves using UPS, FedEx or the USPS. Brandelope is the mailer that gets opened every time as it has the customer's logo imprinted in four-color process digital print all over the envelope and makes a wonderful impression when it arrives.

The Brandelope is 121⁄2x10". The entire envelope can be customized, is printed in four-color process and your customer's brand is delivered in style, which helps set it apart from the rest of the mail.

Brandelope made its debut at The PPAI Expo in Las Vegas in January 2009 and was also featured on the Ellen DeGeneres Show in December 2009 as part of the "12 Days of Giveaways" when Norwegian Cruise Lines (NCL) used the high-impact visual marketing tool to deliver its gifts to the studio audience.

To the audience's surprise, Ellen ended her show with the NCL staff marching out with the Brandelope in hand, each one containing information and tickets for a free cruise. Audience members jumped for joy, each clutching the NCL-customized Brandelope.

This was a case of a supplier (Brandelope) and a distributor working together to provide a solution for the end-user. The entire project took two weeks but what was amazing was that it all started with a phone call to the distributor asking if some free spec samples could be made.