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Political promotions may be catching a little more flak these days, what with the promised government cutbacks and everything, but that doesn't make them any less crucial to the election process. All it really means is that you have to invoke the dreaded business cliché of "do more with less" and make sure your political clients are getting the absolute most for their dollar. After all, politicians the country over are still going to be buying balloons, buttons, signs and bumper stickers—the only difference now is that you've got to make your items last a little longer and promote a little better.