Mallardi to Keynote “The Digital Graphic Pathway to 2020” at PRINT 13 International Event
Vincent Mallardi, printing's foremost forecaster, will present a novel, if not radical, program on Wednesday, Sept. 11, 2013 at PRINT 13 in Chicago. Mallardi, who has published "Hot Markets for Print Media" for the past 34 years, in addition to writing hundreds of other books, studies and articles, will take attendees to the next level of print integration with complementary media and the markets that will buy into the future techno-economic and socio-political "cross."
"Print's greatest days are ahead, not behind," he said. "Ink-on-paper is becoming deposition of any film onto any substrate. Reflective and transmission reception are precursors to emanation media where our product not only produces light, but also other forms of sensory energy. Everything in the future of print is 'smart' except for incompetently run companies that will fold into the past."
Mallardi, known for not sparing words or visions, will be proffering many terms and concepts not quite yet understood by our medium. In techno-economics these include, latent imaging, 3D, VDP/TP, virtual reality, near-field, nanotech and down-the-road quantum-computing enablements. The socio-political corollary he will present is, in his words, "unlike few can presently imagine."
The International Business Forum will be the culminating event at PRINT 13. After a networking event at 11 a.m. on Wednesday, there will be a luncheon with more than 200 executives from companies interested or already engaged in tangible graphic media driven by converging technologies and demanders. These include conventional manufacturing printers, photobook participants, direct marketing/corporate media planners and printing intermediaries, most through the PBBA (Printing Brokerage Buyers Association International).
Following the luncheon and Mallardi's presentation, there will be senior-level sessions related to digital image technology through the afternoon and next morning. There is no extra charge for luncheon participants attending these sessions.
Register at hotmarkets.p2mobi.com or by texting MALLARDI to 90210.