E-xtraordinary Profits with E-Forms
we live in electronic times. Because text messaging, e-mailing and video conferencing are modern modes of communication, many businesses have adapted new technology to better serve a quicker pace of information exchange.
Yet, has the business forms industry been dragging its feet? Some say “yes.” As the demand for traditional forms continues to decline, many in the industry have adapted to modern forms, but have not necessarily delved into e-forms. Why? According to Mike Miller, vice president and general manager of the custom solutions division, Cardinal Brands, Lawrence, Kan., and William Akel, president, Synapsis, Las Vegas, it all comes down to the myth that there is no real profit and no repeat business to count on.