E-xtraordinary Profits with E-Forms
we live in electronic times. Because text messaging, e-mailing and video conferencing are modern modes of communication, many businesses have adapted new technology to better serve a quicker pace of information exchange.
Yet, has the business forms industry been dragging its feet? Some say “yes.” As the demand for traditional forms continues to decline, many in the industry have adapted to modern forms, but have not necessarily delved into e-forms. Why? According to Mike Miller, vice president and general manager of the custom solutions division, Cardinal Brands, Lawrence, Kan., and William Akel, president, Synapsis, Las Vegas, it all comes down to the myth that there is no real profit and no repeat business to count on.
Both Miller and Akel debunked this myth stating that plenty of business exists in this arena with cost benefit ratios that more than lean to distributors’ favor.
Profitable New Pen
For starters, Miller mentioned Cardinal Brands' Xpaper, which works in conjunction with a digital pen that captures data for download into an e-form. The innovative system received a lot of attention at some recent industry trade shows.
Said Miller, “We positioned this pen as something distributors can sell against scanning systems since it can do specific things like map information to a database process.”
For instance, added Miller, the product is well suited to any market that uses scanning technology to house electronic documents, or any client with a mobile sales force with data capture needs.
“One of the best examples for using Xpaper with the pen is within the construction industry. Oftentimes, individuals will want to change something that has been built in their home or office, such as a counter top. When a contractor typically writes up a change order form on work that is already done, that form winds up rattling around the truck for a while and is at great risk for getting lost. If the form is lost, the contractor is responsible for the construction cost of the change which, in this case, can cost upwards of $1,200,” explained Miller.