from tickets and napkins to labels and wristbands, printed products within the entertainment events and supplies industry are clearly abundant. Yet, they are products people easily take for granted. Even distributors in the print industry may overlook their obvious need. But, a few manufacturers of such items are urging distributors to open their eyes. The potential for prosperous sales exists at the party, so why not join in? Here, the following manufacturers discuss the entertainment events and supplies industry:
• Erik Covitz, president, Worldwide Ticket/Ticket Craft, Deerfield Beach, Fla.
• John Shanley, president, Labels West, Woodinville, Wash.
• Beth Fleming, marketing manager, Carlson Craft, Mankato, Minn.
BFL&S: Tell us a little bit about your company and the products you provide for the entertainment events industry.
Covitz: Worldwide Ticket/Ticket Craft has a production plant in Florida and another in New York. We primarily manufacture tickets and wristbands for the entertainment events industry.
Shanley: Labels West is located near Seattle and we’ve been in business since 1978. Basically, we produce a wide variety of printed products, with labels being our specialty. We also provide variable imaging tickets, tags, plastic products, digital on-demand printing and one-to-one marketing services, which are used often for event products.
Fleming: Carlson Craft is a wholesale printing company that’s been around since 1948. We do everything from wedding invitations and birth announcements to holiday and greeting cards. We have a network of distributors who sell to the end-consumer.
BFL&S: Just for distributors’ knowledge, what types of form products exist in the entertainment events and suppliers industry?
Covitz: At Worldwide Ticket/Ticket Craft we produce season ticket booklets, coupon books for discounted admission or concessions and pin-feed forms for season sheets used within the theatre, at NASCAR and at college football events.
Shanley: There are a couple different marketing angles to consider when talking about products for this niche, since opportunities exist before, during and after entertainment events. For starters, there are products—or teasers—used to excite people about events and generate traffic ahead of time. They could include labels stuck to an invoice or statement sent prior to a Trademart event or seminar.