Covitz: When it comes to the types of products we offer, understand this is a niche market with lots of pitfalls. Start with one small order and learn about the product by answering the questions the vendor will ask. Many tickets are printed from various ticket machines. If distributors do not ask the right questions, they will not work, and they will be stuck in the middle.
Shanley: Go in armed with the right knowledge. The best way to get educated is to talk to manufacturers. Ask them, “What do you offer that fits that niche?” If distributors do this with seven suppliers, they would have enough knowledge to prosper from this type of work.
Fleming: Be very open to any request no matter how unusual. Even though distributors may not know for sure if all requests can be printed, they can simply call us and we can let them know if we have the capability to do any job.
'This is a niche market, so margins tend to be higher
because there is more hand-holding involved.'
– ERIK COVITZ, WORLDWIDE TICKET/TICKET CRAFT